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After publishing any gig on your Fiverr, the most important thing is to do gig optimization. That is to bring your gig to the top of the search results for a specific search term.
Suppose you sell a logo design service through your gig. When a buyer writes Logo Design and searches on Fiverr, if your gig is not at the top of the search results, you will not get the desired cell. Again in many cases, orders are not coming despite having a lot of visitors in the gig. We have to work considering all these aspects.
Here are some tips from my personal experience to increase and optimize Gig conversions
Do adequate research before publishing any gig. Make a list of keywords that buyers can search for the service you offer. Now type these keywords and search on Fiverr, look at the gigs. Try to understand in the eyes of a buyer which gigs are attracting your attention.
Take a good look at the titles, descriptions, pictures of those gigs. Now reflect it on your gig, take ideas from the gig, but never copy and paste, copying someone else’s gig and playing can get your account banned.
2. Gig Title:
The gig title is very important because this title will serve to create the initial interest of the buyer on your gig among thousands of gigs. So the title has to be interesting and it will reflect your whole gig. Be sure to include your main keyword in the title.
Since only 60 characters can be used in the title, refrain from using any keyword twice. The title should be beautiful, interesting, interesting, and meaningful at the same time.
3. Gig Category & Sub-category:
Be careful in choosing the categories and sub-categories of your gig. If you have trouble understanding which category the gig will fall into, go back to research. Search for your original keyword, see in which category the gigs like your service are showing, select it.
If it is like selecting 2 categories for the same gig, then create 2 different gigs and publish 2 different gigs in different categories. In this case, keep in mind that the title of the 2 gigs, the description, everything should be different.
4. Gig Gallery:
Add something to the Gig Gallery that will make the buyer instantly interested in reading the details of your gig. In this case, refrain from posting any pictures from the net. Something that represents your gig.
Those who work in SEO can download the royalty-free images from the net and use it by making the necessary editing. The image must be in JPEG format and the resolution will be 682 pixels X 459 pixels. Remember, this image will help you differentiate your gig from other gigs in search results.
Highlight your gig in detail here. Make the description unattractive with the help of necessary points, numbering, etc. Refrain from writing anything extra than necessary. Remember, the buyer will only take 5 seconds to read your gig description, within these 5 seconds the buyer must be interested in your gig.
One important thing is to use a tag that is compatible with your gig. Since you can only use 5 tags, use the best 5 tags that represent your gig.
Many people do not use gig video, remember that using video increases your gig sales potential by 200%. Here are some tips to help you create gig videos:
- The video must be within 1 minute.
- In that video, you describe your gig yourself; in this case, the buyer’s confidence will increase in you.
- Hold the video insufficient light to make the video look interesting.
- Avoid doing things that match the word of mouth, add a lot of words later, and don’t match the words that look bad with the video.
- Speak clearly without saying anything useless in the video.
- Use a good camera and microphone when making videos so that the pictures and sound are clear.
- • “Exclusively on Fiverr” is a must-have. You can say this in a video, write or give a picture.
Complete your profile 100%. Be sure to use your photo in the profile picture. It will increase your acceptance to the buyer. Many buyers try to order after making sure they are working with someone.
Make a gig by following all the tips above; hopefully, you will get a lot more orders very soon. I wish your gig a good sale on Fiverr. If you have any questions about today’s discussion, you can comment.
What do Gig’s Impressions, Views, and Clicks mean?
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If you go to My Gigs in Fiverr, you will see that your gig will show some analytical data, which includes Impressions, Clicks, Views, Orders, and Cancellations. This data is important for a gig. These data are your Gig data in the last 30 days. They are regularly auto-updated.
The impression is how many times your gig shows up in the search results when someone searches for a gig on Fiverr. The number shown here is how many times your gig has been shown in search results in the last 30 days.
If the impression of your gig is high, you will understand that your gig is showing again and again in the search results. Naturally, it is understood that if your gig is first in the search results for a good keyword, then the impressions of the gig will be more.
If your gig is featured or displayed on the category homepage, they will also be counted as Impressions.
Clicks are how many people are clicking on your gig after seeing it in the search results. Clicking on your gig means a buyer is interested in buying your gig. So clicks are very important.
The more clicks, the more likely you are to be a gig cell. Sometimes many people ask me, Gig has a lot of impressions, but no clicks, what to do.
This means that the buyer is no longer clicking after seeing your gig in the search results because the buyer is not interested in clicking after seeing the title and portfolio image of your gig.
In this case, change the title and portfolio image of your gig; you can get ideas from people who have your gig related gig, but never copy and paste.
A gig contains many pages, such as Overview, Compare Packages, Descriptions, and Reviews. Buyers are likely to call everyone who looks appropriate if there are only a few.
Views are the number of pages a buyer sees after clicking on your gig. Here’s how many pages your Gig clients have seen in the last 30 days.
Here’s how many sales your gig has had in the last 30 days. Gig Impressions, Clicks, and Views are more likely to be gig sales.
Many times your order may be canceled for various reasons. Here is the percentage of orders that your gig has received canceled in the last 30 days. The fewer cancellations you have, the better.
Here I have tried to give an idea about Impressions, Clicks, Views, Order, and Cancellations. I hope you did not have any difficulty understanding.